Semi-Permanent ~ with MPC

ROLE - Creative Director + Design + Animation
PROJECT - Festival Main Titles | Semi-Permanent - Auckland 2018
CLIENT - Semi-Permanent | MPC New York

— A Roller-Coaster Ride of Emotions.

The Ask: The very prestigious and coveted task of designing, directing, animating, and lovingly (free) crafting the Semi-Permanent 2018 Festival Main Titles; along with the equally enviable position of being a keynote speaker at the event - Australasia's largest Design and Creativity conference (a role I have had the great honor of serving 3x times over the festivals long and storied life).

The Approach: This was not going to be a po-faced, self-important, art-house think-piece on the deeper semantics and semiotics of modern design. It's mostly yeti-related dick and bum jokes.

I wanted to create a sequence with levity. A fun and lively character piece that was very ME. A wild spectrum of enthusiasm and emotion. A little dude that loved discovery and community so much his face would literally melt. My sincere thanks to my team of collaborators at MPC, and shouts to Nylon New York for crushing it on the music.

The Outcome: When you're a middle-aged man and you've just had an hour long meeting with a team of expensive professionals about the correct shape of a Yeti's taint; then that's when you know you've made it.

Added to the Stash Permanent Collection. https://www.stashmedia.tv/mpc-opens-semi-permanent-2018-auckland/